Behaviour Visual Identity

Behaviour had built a reputation as one of Canada's most respected experiential agencies, but its brand no longer reflected the energy, optimism, and people first culture that defined the company. Working closely with the leadership team, I developed a refreshed visual identity and website that balanced strategic credibility with human warmth, combining a vibrant gradient system, authentic photography, bold typography, and a flexible design language built to showcase Behaviour's work, culture, and personality across every touchpoint.