TurboTax x Montreal Grand Prix
CLIENT: TURBOTAX CANADA / AGENCY: PROOF EXPERIENCES
STRATEGY
CREATIVE DIRECTION
DESIGN
To bring TurboTax to the Montreal Grand Prix, we turned tax confidence into a fast-paced F1-inspired game experience. Players went head-to-head to “check” car parts against the clock, guided by Checkie, a headset-wearing expert engineer mascot. The activation combined bilingual gameplay, live leaderboard energy, trackside visuals and a playful pit garage environment, making TurboTax’s message of accuracy, speed and expert support feel perfectly at home on race weekend.
