Ferrero Rocher x TIFF
CLIENT: FERRERO CANADA / AGENCY: PROOF EXPERIENCES
IDEATION
STRATEGY
CREATIVE DIRECTION
DESIGN
The Challenge
Ferrero Rocher wanted to make a spectacular impression at TIFF, bringing its promise of elevating everyday moments to life. The challenge was to transform a high-volume sampling activation into an unforgettable brand experience that captured the excitement and glamour of the festival.
The Challenge
Ferrero Rocher wanted to make a spectacular impression at TIFF, bringing its promise of elevating everyday moments to life. The challenge was to transform a high-volume sampling activation into an unforgettable brand experience that captured the excitement and glamour of the festival.
The Insight
At TIFF, everyone wants a glimpse of the stars. Fans gather along the red carpet hoping to catch a celebrity sighting, but the best views are often reserved for a select few. What if Ferrero could elevate the everyday festivalgoer to a VIP perspective?
The Insight
At TIFF, everyone wants a glimpse of the stars. Fans gather along the red carpet hoping to catch a celebrity sighting, but the best views are often reserved for a select few. What if Ferrero could elevate the everyday festivalgoer to a VIP perspective?
The Idea
Raise the Bar. We transformed a giant Ferrero chocolate bar into an elevated red-carpet viewing platform and immersive tasting destination. At ground level, playful photo opportunities turned the sampling queue into an experience of its own, while daily theatrical performances inspired by different chocolate flavours brought a new spectacle to life each day.
The Idea
Raise the Bar. We transformed a giant Ferrero chocolate bar into an elevated red-carpet viewing platform and immersive tasting destination. At ground level, playful photo opportunities turned the sampling queue into an experience of its own, while daily theatrical performances inspired by different chocolate flavours brought a new spectacle to life each day.
